YouImpact.us Business/Revenue Model in a Nutshell
December 13th, 2009 | Published in Uncategorized, YouImpact.us
Okay, so you’ve decided you want to donate $100 towards funding a school.
If you knew that by tweeting about your donation, you could raise more $ for your cause by 50%, would you be more likely to?
If you knew that every time a follower of yours retweeted your tweet, your cause would make an additional $0.50, would you tell your followers to retweet?
If you knew that by subsequently making a purchase with that organization, you would raise even more money for your cause, would you be more likely to?
Assuming the answer is yes, YouImpact.us has a winning idea. YouImpact.us ties a corporate sponsorship to your tweet. So if Pepsi is funding your cause, then your tweet will say “Thanks #PepsiGives for matching my $25 donation to fund water project bit.ly/ABCDEFG, RT to raise more $ for cause ”
You win because you get more money for your charity and cause.
Pepsi wins because they’re having you spread the word about them 1) to your social networks and 2) then your social network spreads the word to their social network.
Charities win because they get more $ for the cause.
And YouImpact.us wins because we take 5% for facilitating this exchange, and therefore can facilitate future exchanges.
We’re taking corporate social responsibility into the 21st century, helping corporations partner with charities to a) raise funds for important causes and b) get peoples’ social networks involved and c) provide a compelling marketing platform and even d) provide incentives for future commercial activity benefiting the user and the company.
Make sense? Post your questions in the comment box below. Excited for tonight’s teleconference with the team!
About the author
Auren Kaplan is the Director Social Media for The Hub LA. He also serves as Ambassador to Urban Social Entrepreneurs and on the board of StartingBloc Los Angeles.
Email Auren | All posts by Auren Kaplan

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